Chinese leader of eCommerce Alibaba Group, which includes AliExpress and Taobao marketplaces, announced about launching of new system for fight against counterfeit goods.
System “IP Joint-Force System” will monitor and eliminate counterfeits from internet stores of company. Within this project, AliExpress will collaborate with international brands. Therefore, companies will get access to managing system and will be able to define counterfeits and mark them on one’s own. Then such goods will be deleted by the system.
Earlier Jack Ma, the founder and CEO of Alibaba Group, interestingly answered on the criticism against his company. This criticism concerned to insufficient struggle against spreading of counterfeit goods. According to Ma, the quality of counterfeits is often higher than of original products.
“The problem is that the fake products today, they make better quality, better prices than the real products, the real names,” – said founder of Alibaba. He noted also that such products are being made by the same factories, which use the same materials for production. However in this case, buyer does not need to pay for a brand.