Probably everybody has already noticed changes in Instagram newsfeed: some of photos appears prior to others despite of publication time. This is a new news feed algorithm which has been announced in March, 2016.
Idea is analogous to Facebook newsfeed: instead of chronology, users see publications sorted by popularity. It means that publications, which can be interesting for user, are being shown in the first place. Interest of user is determined based on his or her actions (views, likes, comments etc.)
Despite of the fact that most users have not liked such innovations, Instagram keeps realizing this idea. Above all, recent redesign of application is also peculiar preparation for changes, shifting the focus from chronology, and it is even difficult to see publication date. Finally, Instagram has announced about new news feed algorithm.
«Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way» – noted in Instagram.
In Instagram blog it is said that such news feed personalization algorithm will be applied to users around the world within a month. Most of troubles it brings to advertisers. There is a probability that their expectations can be legitimate: if advertisement is not useful for users and users do not react to this content, publications may lurk. But actually Company has thought about it and announced instruments for business users, which will get new business profiles, analytics tools and ability to convert regular publications in advertising publications directly through Instagram.
Of course, the simplest decision for Instagram would be allowing users to choose newsfeed display mode (as in Facebook). Maybe it will be later if many users still don’t like changes. But for now Instagram helps users not to spend time on less important or useless publications.